Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market by Michael J. Silverstein 0000-00-00 00:00:00

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by Michael J. Silverstein
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Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market by Michael J. Silverstein
Author
Michael J. Silverstein
Publisher
HarperBusiness
Date of release
Pages
336
ISBN
9780061776410
Binding
Hardcover
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
70
Verified safe to download
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Book review

In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

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